Indochino Opens 10 New Showrooms in 2027 What This Means for Suit Shoppers

A Major Retailer Commitment to In-Person Shopping

Indochino, the world’s largest made-to-measure apparel brand, announced plans to launch 10 new showroom locations throughout 2027, marking its biggest investment in brick-and-mortar retail in years. Six locations are confirmed to open in early 2027, with four additional showrooms expected to debut in mid to late 2027. This expansion reflects a significant shift in how the direct-to-consumer apparel retailer plans to serve its growing customer base.

The decision comes at a time when many online-first retailers are reconsidering their relationship with physical retail. For Indochino, the move represents confidence in their business model and financial stability. The company has reported six consecutive quarters of positive EBITDA, including record results in the second quarter, which gave leadership the confidence to commit substantial resources to expanding their showroom network.

What the Showroom Experience Offers You

Each new Indochino location will feature one-on-one styling consultations and made-to-measure services for suiting, shirting, and outerwear. This hands-on approach differentiates the retailer from typical brick-and-mortar competitors that sell off-the-rack inventory.

Drew Green, the company’s president and CEO, explained the reasoning behind the expansion: customers have consistently requested easier access to the showroom experience, and internal consumer data validated this demand. The retailer sees these physical locations as opportunities to bring their customization services to new geographic markets while maintaining the personalized service that defines their brand.

If you shop for business attire or casual wear that requires a proper fit, these new locations could bring professional fitting services closer to home. Made-to-measure clothing typically costs more than ready-made alternatives but offers superior fit and customization options, which appeals to shoppers willing to invest in quality pieces. You can explore every deal category we track to understand how custom apparel fits into your overall shopping strategy.

A Retailer Strategy That Balances Online and Offline

Indochino didn’t abandon its digital foundation while expanding physical retail. The company operates a robust e-commerce platform and has strategically partnered with Nordstrom to place shop-in-shop locations within department stores. In 2024, Indochino opened five showrooms, and in 2025, it expanded its partnership with Nordstrom to add more suiting shops.

This omnichannel approach means you can research and purchase online, try on items at a showroom, or browse within a Nordstrom location. The layered retail strategy reduces risk by testing new markets through partnership locations before committing to standalone showrooms.

Product Expansion Complements the Retail Growth

Alongside the showroom rollout, Indochino has broadened its product offerings. In 2023, the retailer expanded its custom women’s apparel to all company-operated showrooms and its e-commerce site, recognizing that made-to-measure clothing appeals to women seeking better fit than standard sizes. The following year, the company introduced its first ready-to-wear suit collection for U.S. and Canadian customers, diversifying options for shoppers who prefer quick delivery over the made-to-measure wait time.

This product diversification matters for your purchasing decisions. Whether you need a custom-tailored blazer that takes weeks to arrive or a ready-made option for immediate wear, Indochino’s expanded assortment addresses different timelines and budgets. Similar to how other retailers are reshaping their strategies to meet evolving consumer needs, Indochino is adapting its product mix to capture a broader customer base.

What This Expansion Means for Your Shopping Experience

For shoppers in markets where new Indochino locations are opening, the expansion offers tangible benefits. You’ll gain access to professional styling advice without traveling long distances. The made-to-measure services create opportunities to find better-fitting clothes, which reduces returns and increases satisfaction over time.

The retailer’s financial stability and willingness to invest heavily in physical locations suggest confidence in long-term viability. Companies only build brick-and-mortar networks when they believe customers will show up and make purchases. Indochino’s move contradicts the narrative that physical retail is dead, instead positioning these showrooms as essential touchpoints in a modern shopping experience.

As a shopper, this development means a major retailer is betting that personalized, in-person service still commands value in an increasingly digital marketplace. Whether you eventually purchase custom suits, ready-to-wear options, or shirts, you’ll have more convenient access to Indochino’s showroom experience throughout 2027 and beyond. Like other retailers restructuring their operations, Indochino is making strategic investments to better serve customers where they shop.