Bath and Body Works Expands to All Ulta Stores for the Holidays: What Shoppers Should Know

Holiday Shopping Just Got More Convenient

Bath and Body Works is making a major move this holiday season by bringing its products to every Ulta Beauty location across the country. Beginning immediately, shoppers can find a curated selection of festive fragrances, gift sets, and home scents at all Ulta stores through December 26. This expansion represents a significant shift in how the body care brand is reaching customers during one of the busiest shopping seasons of the year.

The partnership marks a temporary expansion of an arrangement that began in June, when Bath and Body Works initially launched products in 600 Ulta locations. That pilot program was designed to introduce the brand to new customers and make discovery easier for shoppers who might not visit Bath and Body Works standalone stores. The company’s leadership noted at the time that this approach would complement rather than compete with their existing store network. Now, with the holiday push, the strategy has evolved to reach far more consumers.

Exclusive Products and Limited-Time Offerings

One of the most exciting aspects of this expansion is the availability of exclusive products you won’t find anywhere else. The beloved Pink Suede fragrance is making its return after being off shelves since 2023, available only at Ulta stores and on Ulta’s website. This limited-edition scent comes in multiple formats, including fragrance mist, body cream, body wash, hand soap, and a three-wick candle, giving shoppers multiple ways to enjoy the nostalgic fragrance.

Beyond Pink Suede, Ulta customers will also have access to a mini fragrance mist set that features five different scents: Japanese Cherry Blossom, In the Stars, Warm Vanilla Sugar, Butterfly, and Champagne Toast. This exclusive bundle doesn’t exist in other retail channels, making it a unique offering for Ulta shoppers. Additionally, you’ll find classic seasonal favorites like Fresh Balsam, Vanilla Bean Noel, and Winter Candy Apple available in both body care and home fragrance formats.

What This Means for Your Shopping Experience

This expansion matters for several reasons. First, it increases accessibility for shoppers who may live closer to an Ulta store than a Bath and Body Works location. If you’re someone who already visits Ulta for makeup or skincare, you can now pick up holiday fragrances and gift sets in the same trip, saving time and travel.

Second, the availability of exclusive products creates an incentive to shop at Ulta specifically. If you’re looking for the Pink Suede collection or the mini mist gift set, you have to go to Ulta. This type of exclusive arrangement is becoming increasingly common in retail, as brands seek to differentiate their offerings across different retailers and shopping channels to drive traffic and create a sense of urgency.

Third, this partnership reflects a broader trend where major brands are expanding beyond their own stores to reach customers where they already shop. Bath and Body Works also launched a curated selection on Amazon earlier in the year, partially to capture sales that might otherwise go to unauthorized resellers. By controlling where and how their products appear across different retail environments, brands can manage their brand image and pricing more effectively.

The Bigger Picture of Retail Strategy

Bath and Body Works’ decision to expand this partnership nationwide demonstrates confidence in the model’s success during the crucial holiday season. The company is essentially betting that shoppers will discover or repurchase their products when they encounter them at Ulta, even if they weren’t initially planning to buy body care items.

Meanwhile, Bath and Body Works is also rolling out an enhanced in-store experience at all of its company-operated locations in the US and Canada. This store redesign is intended to make navigation easier and improve product discovery. The retailer is clearly investing in multiple touchpoints, recognizing that some customers prefer shopping at their own stores while others may prefer the convenience or selection at a partner like Ulta.

The timing is intentional. Holiday shoppers are looking for gift options, and having a curated Bath and Body Works selection at a major beauty retailer makes gift shopping more convenient. Whether you’re buying for yourself or as presents, you’ll find options in multiple price points and formats. The exclusive products add an extra layer of appeal, giving shoppers reasons to explore the Bath and Body Works section when they visit Ulta for other beauty purchases.

Shopping Timeline and Planning Ahead

Remember that this expanded availability is temporary and runs only through December 26. If you’re interested in the Pink Suede collection or the exclusive mist set, don’t wait until the last minute. These limited-edition items tend to sell out quickly, especially popular scents. Check your local Ulta store or shop online to see what’s available before inventory runs low.