Ted by Ted Baker Launches at Macy’s: What Shoppers Need to Know
Macy’s has added a new menswear brand to its lineup, expanding its fashion offerings with the debut of Ted by Ted Baker. The subbrand rolled out across U.S. Macy’s locations and online on August 14, 2026, marking a significant move in the department store’s strategy to attract style-conscious shoppers while maintaining the premium positioning of its sister retailer Bloomingdale’s.
What Is Ted by Ted Baker?
Ted by Ted Baker is a more casual and contemporary take on the main Ted Baker collection. While the original line continues to be sold at Bloomingdale’s with higher price points, this new subbrand offers relaxed silhouettes and everyday wearability. The fall 2026 collection includes essential pieces like outerwear, knitwear, shirts, polos, trousers and basics, with prices ranging from $200 for suit pants to $480 for jackets. The brand emphasizes British craftsmanship reimagined through a modern, laid-back aesthetic designed for today’s global consumer.
The Story Behind the Launch
Ted by Ted Baker is manufactured by United Legwear and Apparel Co., a longtime licensing partner of Authentic Brands Group, which owns the Ted Baker brand. Authentic acquired Ted Baker back in 2022, but the brand faced significant challenges in North America. The retailer’s North American operations filed for bankruptcy in 2024, leading to the closure of all brick-and-mortar stores and the online website. The U.K. business also ceased operations that same year. The debut at Macy’s represents a strategic comeback for the brand in the North American market.
What This Means for Macy’s and Shoppers
This launch reflects a broader strategic partnership between Macy’s and Bloomingdale’s under the leadership of CEO Tony Spring, who joined Macy’s in 2024 after spending more than 30 years with Bloomingdale’s, including as its CEO. Spring has been intentional about adding exclusive brands to Macy’s while keeping Bloomingdale’s distinctive and upscale. The retailer is focusing on understanding market trends, identifying geographic opportunities and leveraging shared insights between its two banners without making them redundant.
The strategy appears to be working. Both Macy’s and Bloomingdale’s experienced sales declines before Spring’s arrival, but by the first quarter of 2026, both posted positive comparable sales, with Macy’s Inc. reporting an overall 1.8% net sales increase year over year. The introduction of brands like Ted by Ted Baker is designed to make Macy’s more fashionable while keeping Bloomingdale’s special and unique. As retailers navigate competitive pressures and shifting consumer preferences, strategic brand partnerships like this one demonstrate how a retailer can strengthen its market position through targeted merchandising decisions. You can explore every deal category we track to see how major retailers are responding to consumer demand.
Why the Timing Matters
The menswear market remains competitive, and department stores are working to differentiate themselves. Macy’s decision to bring Ted by Ted Baker exclusively to its locations gives shoppers a new option for contemporary, well-crafted basics and outerwear at accessible price points. The brand’s emphasis on timeless style and individuality aligns with how modern consumers shop for everyday clothing. With retailers continuing to attract shoppers through targeted product expansion, Macy’s is clearly betting that fashion-forward menswear offerings will drive foot traffic and online conversions.
Where to Shop Ted by Ted Baker
The Ted by Ted Baker collection is now available at Macy’s U.S. retail locations and on Macy’s website. Shoppers interested in the main Ted Baker line can still find it at Bloomingdale’s, which maintains the higher-priced, premium positioning of the original brand. This dual-channel approach allows Authentic Brands Group to serve different customer segments and price expectations across its retail partnerships.
For menswear shoppers seeking fresh basics, contemporary outerwear and well-made pieces that balance style with everyday practicality, the Ted by Ted Baker launch at Macy’s represents a welcome new option in the department store landscape.